REDKEN Blondage Color Depositing Mask for Blonde Hair | 8.5 Fl Oz

The Blondage range by Redken offers a variety of products tailored for blonde and highlighted hair types. These include the Color Extend Blondage series, which encompasses a 3-step toning system, as well as individual color depositing masks.

The 3-step Blondage Toning System comprises a shampoo, conditioner, and anti-brass mask, designed to remove unwanted yellow undertones and achieve a cooler, neutral blonde tone. This system is ideal for blonde and highlighted hair that needs to correct brassy, yellow tones.

The Color Depositing Masks, on the other hand, are intended to temporarily enhance and customize the current blonde color. These masks are available in three distinct shades: Icy Blonde, Rose Blonde, and Honey Beige Blonde.

The Icy Blonde Mask provides temporary ultra-cool, icy tones to very light blonde hair, lasting up to 3 washes, depending on hair type, color, porosity, and condition. The Rose Blonde Mask imparts temporary pink, rose-blonde tones to very light blonde hair, also lasting up to 3 washes. The Honey Beige Blonde Mask, meanwhile, delivers temporary honey-beige tones to light to medium blonde hair, with a similar temporary duration.

These color depositing masks do not remove brassiness or yellow undertones; they are designed solely to provide temporary color or tint to blonde hair for a customized result. They can be used as often as desired to maintain the enhanced color, and will also add moisture, shine, and softness to the hair with each application.

Redken's Blondage range is part of the brand's broader focus on sustainability and responsible manufacturing. The company is committed to reducing the use of virgin plastic in its packaging, with a goal of using more post-consumer recycled materials, cardboard, and aluminum. Additionally, 3 out of 4 Redken haircare products are made in factories powered by renewable energy.

In 2023, Redken has also taken steps to ensure the hairdresser's chair is an LGBTQ+ safe space, providing free virtual education to hairdressers on creating inclusive and welcoming environments.

Overall, the Blondage range offers a comprehensive solution for blonde and highlighted hair, with a focus on customizing and maintaining the desired cool-toned blonde look, while also aligning with Redken's sustainability and inclusivity initiatives.

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